Here’s a primer I hope illustrates the key to success in all facets of life – hell, the key to life itself -  to give you a sense of what works and what doesn’t in building a successful network marketing business.

Like it or not, all life, whether single-celled, leafy green, or business suited, is biological and as such we have two inter-connected purposes that drive all others: survival and replication.  The purpose of life is to survive and, seeing that we can’t live forever – yet – life also seeks to replicate itself by passing genes on to offspring, or writing great symphonies, or having a drink named after you like my favourite, the Harvey Wallbanger.  This isn’t a choice; it’s hard-wired into all living organisms.  If it wasn’t there’d be no life, no me writing, no you reading.

Now since we humans are especially clever life forms, we’ve developed especially clever ways of moving the survival and replication agenda forward.  But, really, we’re always following the same imperative: do what is necessary to survive and replicate.

Read More→