Here’s a primer I hope illustrates the key to success in all facets of life – hell, the key to life itself - to give you a sense of what works and what doesn’t in building a successful network marketing business.
Like it or not, all life, whether single-celled, leafy green, or business suited, is biological and as such we have two inter-connected purposes that drive all others: survival and replication. The purpose of life is to survive and, seeing that we can’t live forever – yet – life also seeks to replicate itself by passing genes on to offspring, or writing great symphonies, or having a drink named after you like my favourite, the Harvey Wallbanger. This isn’t a choice; it’s hard-wired into all living organisms. If it wasn’t there’d be no life, no me writing, no you reading.
Now since we humans are especially clever life forms, we’ve developed especially clever ways of moving the survival and replication agenda forward. But, really, we’re always following the same imperative: do what is necessary to survive and replicate.
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Success is a mindset and regardless of the scenario those who plan on crushing it will. It’s not that using a proper online marketing system will allow the losers or the tire kickers to succeed it’s that it gives the winners another tool in their arsenal. One that can truly set them apart from the pack, one that allows them to tap into the online world and plethora of people seeking a home business.
Today’s harsh reality is this: If you plan on crushing it and you don’t have a systematized approach towards your mlm lead generation that is creating daily qualified leads who are interesting in working with you, you’re probably going to struggle more than you have to with your business! (notice I said “more than you have to” and not you will fail, its an ADVANTAGE not a replacement meal)
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Do you ever wonder how some people seem to get started in network marketing and hit it out of the park in a matter of months or even weeks …
…while you’re stuck there struggling to sponsor your best friend?
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The answer is simple …
- It’s because they have a circle of influence. In other words alot of people trust this person.
- And they offer value in the eyes of their prospects
Chances are, if you’re not seeing results … You don’t.
The formula as to why people join you in your business is simple. They know you like you and trust you – they see real value in working with you. So the next time someone says no to you, ask yourself “what value am I really offering this person?”
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Finding it hard to standout and separate yourself from the pack?
You’re not alone…
This is the biggest issue people have with online marketing. With the average consumer being exposed to over 3500 commercial messages daily (subliminal and non) no wonder it’s hard.
It’s this reason the success rate of internet marketing is the same as it is in network marketing.
Most Fail.
Over the past year I’ve been spending all of my efforts on teaching and coaching people on how to leverage the internet to build their business. How to position YOU as an expert to attract leads, attract distributors and therefore attract success. How to create massive circles of influence via automated sales funnels. I use to teach it offline in the form of posture, however it’s much easier to teach online posture than offline.
If there is one message that I have always preached since I started in network marketing- It’s this:
“Sell Yourself, Sell The Team – Let The Prospect Sell Themselves On Working With You And Being Apart Of Your Team” This they will do over and over again if they really see the BENEFIT in working with you.
In order to sell yourself you need to expose the prospect (on the internet) an average of 40 times before they will be enticed towards whatever you’re selling. (that’s A LOT!)
How the heck will you get your ad or sell yourself in front of the same person 40 times! AND how do you get your ad to be seen amongst all the 3500 other ads they are being hit with daily?!
Answer: you don’t.
You get invited and ASKED to do so.
People now a days are cocooned in their shells. They are doing their best to block out the ads they see everyday. This is why you must present a way to get invited into their cocoon aka, their world.
You need to learn how to create lists of people who are seeking information on how to achieve what you’re able to teach. What can you teach? Lots trust me, Thanks What We Teach! This list will become your circle of influence – your reach – people who allow (AND WANT) you to contact them 10, 20 and 100 times over the course of a few months.
Once you’re invited, 40 points of contact seems trivial. Especially if you learn to leverage social marketing into your world of branding and advertising.
Treat your circle with respect and honesty and always be a mentor who offers more value than you ever expect to receive in return.
With Respect,
Jason O’Toole
Twitter.com/Jason_otoole
Facebook.com/Jason_otoole